Thursday, September 10, 2009

Bring the Disney Magic to new locations

Why an indoor park?
Typically there are two types of theme/amazement parks:
  1. Year Round Operations - A park located in warmer climates that allow for year long operating (Disney's current operating model)
  2. Seasonal Operating Model - A park located in a climate with colder winter temperatures and potential for snow.  Based on weather the park closes for the winter season with a shorter operating year
There are several issues with the seasonal operating model:
  • Reduced annual operating income based on seasonal schedule reduces available funding to invest to new attractions/projects.
  • Maintenance costs during off season without offsetting revenues
  • Complete shutdown of cast members jobs during off season.  Difficult to maintain talent and increased costs to staff cast members for season openings.
The issue with the year round operating model is that you are limited southern areas of the country for park locations.  For the majority of the country extensive travel is required to experience the Disney Magic.  This limits most families from regular visits to the Disney parks.  Many families can only arrange/afford that once in a lifetime trip to Walt Disney World.

The indoor park concept allows Disney to expand to footprint into all new areas and with greater frequency; Extending the Magic.  Even frequent Disney vacationers would benefit to have the ability to travel to a more regional park while still visiting the Walt Disney World for their annual vacation.

Overall, extending the Disney Magic to new areas previously not possible.

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